1/30/2024 0 Comments Free downloads To The Core![]() ![]() You'll find people are drawn to you more - they know who you are - and you'll start to build your audience faster. This in turn attracts like-minded individuals and organizations. So it's of vital importance that you use your words so they show the world who you are. What you say, or don't say, reflect who you are and who you help. Whether it's your website or your social updates, your words reflect your values. Your content resonates with your audience and hits the mark! Core Value Words in Your CopyĮver heard the phrase "If you don't stand for something then you stand for nothing"? Core value words play a tremendous part in your copy. They can create what you need, and they need less supervision. Aside from a little tweak here and there, you'll find they get you. Once you've found a copywriter with values aligned with yours, you can let them loose with creating your content. Do they come across as caring? Heck no! Do you hire them? That's a resounding no. And on the call you watch them be rude to their partner, shout rude things to their neighbor out of the window and be abrupt with you. You then find an amazing copywriter that writes drool-worthy words. Say, for example, Caring is one of your core value words. When you hire a copywriter, you'll be looking for someone with similar values. ![]() When it comes to creating content, your core value words are an integral part of everything you publish. However, sometimes you need a few extra examples to really fire up your creative muscles. So if you're not sure how it works, be sure to take a look at that article and the infographic in it. In a previous article, I shared some brainstorming questions you can use when identifying core business values, either for yourself or with your customers. Though if you're a solo entrepreneur or very small business, it's likely that your personal values match up to your business ones. But are business core values the same as your personal values or your big ‘why' in life? They show what you and your company stand for. Core Value Words & Your BrandĪs you can see, core value words are a key part of your brand. In fact, you'll love how easy the tough decisions become when you understand and internalize your core values. Anywhere you share content, your values will be factored in. They'll be used in constructing your brand, writing copy for your website, in your ads, and on social media. Once you have a list of your core value words, you will use them in your branding, marketing activities, and promotional materials. Thanks to this example, you may be wondering where you will show your values in your coaching business. They're not going to be a fit for your business, and this increases the risk of refunds, unhappy clients, and a lot of admin work when you should be focusing on your clients. If you have someone who is a stickler for tradition and loves traditional things, then your contemporary coaching practice isn't going to feel right for them. When your ideal customers see your core values in play, they will identify with you, or be repelled. If your core values include Modern or Contemporary , you are showing you like to think out of the box. For example, if Traditional is one of your core values it shows you have respect for established practices. Your business's core values are the principles that guide all your decisions and behaviors in your coaching practice. What are Business Core Values for Coaches? ![]()
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